Exclusive Interview with JN Motion

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6 June 2011 by Loma-Ann Marks

Herb Ritts, Richard Avedon, Guy Bourdain – these photographers are synonymous with the best of fashion and all its glamour, fantasy and beauty. With turning models into superstars, and the pages of magazines into works of art. But with the explosion of online and our thirst for personality and narratives, the moving image is staking its claim on how we perceive fashion and the big brands that create it.

At the forefront of these new fashion stories is JN Motion, who create fashion films for houses including Collette Dinnegan and Aquascutum. We had a chat with their director Ehsan Bhatti on the new fashion democracy, telling stories and selling dreams.

About the author

Loma-Ann Marks
Loma was a performer and freelance writer before becoming a journalist on the Daily Star Sunday, Daily Star and Express. She's the Founder and Editor of Culture Compass. North, South, East or West? I'll go anywhere. I like to think that I'm a pretty good map reader ( not everyone would agree ) but then I remind them that I navigated my way around the Paris one-way system with NO mistakes. High Class or Common or Garden? High class in the garden. Clothes or Culture? Culture in new clothes. My best night out ever made me feel....... That things would never be the same again. And they surely weren't the following day.

Culture Most Wanted.