Regular readers of Culture Compass will know that we love Courvoisier, both to drink ( their punch is a brilliant alternative to Pimms ) and as a brand. Yes we’re part of the Courvoisier Future 500 Network but, no, we haven’t been paid to say we like a tipple of the French cognac, or that their events are second to none ( how can we forget sailing on a giant slice of orange on a lake of Courvoiser, whilst nine months pregnant, wearing a white net dinner lady hat, at the Architectural Punch Bowl. Amazingly, not an acid trip.)
So we were really chuffed when they decided to pay homage to this site as part of their advertising. This month Courvoisier launched the first outdoor advertising for nearly five years as part of their ‘Upgrade’ campaign.
Taking inspiration from the current craze for tilt shift photography they looked to play with the scale of the glasses, giving the Punch ( and this site, merci beaucoup) the red carpet treatment. French artist Vincent Bousserez realised their vision of creating scenes interrupted by oversized Punch.
This summer Courvoisier Punch will literally go on tour around the UK attending boutique events and festivals including Brighton Festival, Secret Garden Party & Edinburgh Fringe Festival. They’ve also partnered with Electro Swing pioneers, White Mink, to become the official drink of this new genre of music, contemporising 1920’s swing. White Mink with Courvoisier will be appearing across the UK at a number of world-renowned festivals and monthly events in London and Brighton until April 2012.
Which goes to show that not all big brands are ‘corporate’ and can actually pioneer creativity. Now where’s my ( oversized ) glass of punch?