The British Fashion Council (BFC) is showcasing 20 designers in Paris with the internationally recognised initiative LONDON show ROOMS, where designers will be showing menswear and, for the first time, womenswear resort collections. This is the first LONDON show ROOMS to incorporate both MEN and Resort since the launch of the initiative in 2008 and is supported by UK Trade & Investment (UKTI). This year’s BFC / Vogue Designer Fashion Fund winner Christopher Kane will be a special guest at the showroom showcasing his spring 2012 menswear and resort womenswear collection.
LONDON show ROOMS MEN and Resort launches at a new venue in the Marais, in the 4th arrondissement of Paris. The showroom will be open from 25th- 28th June at Le Loft off rue Saint Antoine 28, Impasse Guéménée, 3 Cour Bérard, 75004 Paris. Tim Blanks of Style.com will be opening the new showroom with a cocktail reception for press and buyers, 3pm – 7pm Saturday 25th June. The move to a bigger location in the heart of the Parisian sales district reflects both the growth of the initiative and the increasing interest in Britain’s emerging fashion talent from an international audience.
This is the first LONDON show ROOMS to incorporate both menswear and womenswear, building on the successful launch of LONDON show ROOMS MEN at Tranoi Parc Royale June 2010. Peter Jensen, who this year celebrates his 10th anniversary in the fashion industry, will also show his spring 2012 menswear and resort womenswear collection.
The support offered to emerging menswear designers by the BFC and UKTI represents a growing interest in British menswear and the unique menswear talent in London. This season LONDON show ROOMS MEN represents its most diverse selection of British talent to date with a record 20 menswear designers at the showroom. Participating menswear designers show at London Fashion Week’s Men’s Day, many have received BFC NEWGEN MEN support sponsored by TOPMAN with the addition of a few. British Fashion Awards Menswear Designer winner E. Tautz, and men’s formal wear label Mr Start will show alongside luxury accessories designer H by Harris, Rose and Rose, Shaun Samson and William Richard Green.
Barbara Wilson, UKTI Senior International Trade Adviser and fashion specialist said: “It is vital that British designers are seen on the international stage and UKTI is once again delighted to support LONDON show ROOMS showcase emerging British talent.”